Co-Founder
Stratworks Global
Digital strategy, paid media, creative direction and client growth.
INDEPENDENT THINKING. BUSINESS IMPACT.DIGITAL MARKETING / SRI LANKA
PORTFOLIO
STRATEGIST. MARKETER. CREATIVE THINKER.OSITHA VIRAJ
OSITHA VIRAJ
PERERA.
THE THINKING BEHIND THE RESULTS
I connect strategy, creative and paid media to turn attention into business growth.
↓01 / THE PERSON BEHIND THE WORK
MORE THAN ADS.
A BUSINESS MIND.
I bring 5+ years in digital marketing and 10+ years in sales and marketing to every brief. My work combines strategic thinking with hands-on campaign execution, creative direction and training.
I work best with brands that need practical marketing leadership, stronger lead generation and clearer conversion systems.
Connect on LinkedIn ↗COMMERCIAL MIND.CREATIVE INSTINCT.
Co-Founder
Digital Marketing Specialist
& Consultant
Experience across education, real estate, tourism, construction and professional services.
Sales & Marketing
Corporate sales, financial marketing, client relationships and market research.
02 / THE PROOF
ATTENTION IS GOOD.
OUTCOMES ARE BETTER.
Marketing is only as strong as the business outcomes it supports. Here’s a selection of my work.
CONSTRUCTION01
Janco Home
& Construction
150MLKR IN PROJECT VALUE
LKR 1MAdvertising spend
150×Project value / ad spend
Connecting construction marketing with high-value project opportunities.
View case study +
A construction campaign focused on business opportunities and project value. LKR 1 million in advertising spend supported LKR 150 million in project value. The 150× figure compares project value with ad spend; it does not represent profit or collected revenue.
TRAVEL & TOURISM02
Asian Travel
Solutions
6.5MLKR IN CONFIRMED BOOKINGS
LKR 300KAdvertising spend
3 monthsCampaign period
Turning interest in Sri Lanka into confirmed travel bookings.
View case study +
Within three months, LKR 300,000 in advertising spend supported LKR 6.5 million in confirmed bookings. That is approximately 21.7× confirmed booking value relative to advertising spend, before operating costs and any booking changes.
Global Uni Connect
2,000+ leads generated
3.8× ROAS · 72% lower cost per lead
Uniquest Consultations
850+ applications
45% higher conversion · 3.2× engagement
Selected results from my portfolio. Project and booking values are distinct from profit. Results vary by business, offer and campaign.
03 / WHAT I BRING
THE THINKING.
THE EXECUTION.
From the first strategic question to the next campaign decision. Media, creative and conversion working together.
Digital strategy
Audience, offer, positioning and a practical growth roadmap. Clarity before you spend more.
Paid media
Meta, Google, TikTok and LinkedIn campaigns, with structured testing, optimization and scaling.
Creative direction
Ad concepts, hooks, scripts, visuals and copy connected to audience psychology and sales intent.
Web Development
Business websites, landing pages and lead-generation journeys, connecting design with forms, WhatsApp and CRM planning.
Analytics & tracking
GA4, Google Tag Manager, Meta Pixel and reporting that makes the next decision clearer.
Training & consulting
Practical workshops for teams on advertising, AI tools and marketing. Teaching, mentoring and empowering.
Vibe Coding
AI-assisted development that turns ideas into working websites, prototypes and practical business tools.
SELECTED WEB DEVELOPMENT
IDEAS INTO
DIGITAL EXPERIENCES.
Websites I’ve built for property, construction, travel and digital marketing businesses.
04 / FROM THINKING TO GROWTH
GOOD RESULTS.
BY DESIGN.
Every campaign starts with a question.
Every next step has a purpose.
FIRST, UNDERSTAND
THE BUSINESS.
Before the first ad, I look at the business model, audience, past results and sales process. The right question changes the brief.
GIVE PEOPLE
A REASON TO CARE.
Sharpen the message, the hook and the offer. Connect what the business does with what the customer actually needs.
CONNECT
EVERY TOUCHPOINT.
Creative, copy, tracking and the landing journey work as one system—from the first impression to the next conversation.
TEST IDEAS.
FIND THE SIGNAL.
Controlled tests across audiences, creatives and placements reveal what gets attention and what moves people to act.
FOLLOW THE DATA.
IMPROVE THE JOURNEY.
Use cost, lead quality, conversion and sales feedback to decide what needs to change—and what deserves more time.
THEN,
GROW WITH INTENT.
Increase spend when campaign signals and sales feedback are healthy. Scale what the business can turn into results.
LET’S BUILD YOUR NEXT CHAPTER ↗